Today, February 14, 2025, at 3:00 PM, H.E. Mr. Rooge Thammongkol, Ambassador of Thailand to Mexico, met with Mr. Takonkiet Viravan, the executive of GMM, and his team to discuss cooperation in promoting Thai soft power, including Thai TV series and movies in Mexico. The collaboration will begin with the Gemini & Fourth fan meeting and concert from April 8-10, 2025, followed by the participation of Thai artists in the Thailand Week event in August 2025. Additionally, GMM films will be screened at the Thai Film Festival at UNAM in Mexico City, and clips of Thai actors will be sent to their fans for various activities organized by the Embassy.